£56.93

Sage Publications Social Marketing in the 21st Century

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Description

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

Product Specifications

Format
paperback
Domain
Amazon UK
Publication Date
15 February 2006
Listed Since
12 January 2007

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