Social Marketing in the 21st Century - Image 1

£56.93

Sage Publications Social Marketing in the 21st Century

Name: Social Marketing in the 21st Century
Brand: Sage Publications
Price: 28.92 GBP
Availability: InStock

Brands & Corporate Identity

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Description

The goal of this cutting edge book is to reposition social marketing so that foundations, government agencies, and various nonprofits will approach social change in a way that reaches both upstream and downstream individuals in society. Author Alan R. Andreasen outlines potential roles, restates fundamental principles, and then suggests how social marketing might be applied to a sample of nontraditional challenges.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1412916348
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Publication Date: 15 February 2006
Listed Since: 12 January 2007

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