£29.69

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Wiley Marketing Social Change: Changing Behavior to Promote Health, Social Development, and the Environment

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£44.39 £28.22 £31.75 £35.28 £38.80 £42.33 £45.86 26 July 2026 12 August 2026 29 August 2026 15 September 2026 03 October 2026
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4 days · current 47 days 19 days 0 12 24 35 47 £30 £43 £44 Days at Price

Price Analysis

Most common price: £43 (47 days, 67.1%)

Price range: £30 - £44

Price levels: 3 different prices over 70 days

Description

This important book offers a revolutionary approach to solving a range of social problems--drug use, smoking, unsafe sex, and overpopulation--by applying marketing techniques and concepts to change behavior. For example, it shows that at-risk teenagers are consumers who decide whether or not to "buy" safe sex practices. This successful approach is based on Alan R. Andreasen's more than twenty years of experience in consulting, teaching, and research with social marketing programs around the world. Andreasen shows that effective social change starts with a thorough understanding of the needs, wants, and perceptions of the target consumer--who has ultimate control over the outcomes. The book offers a detailed explanation of how to design a step-by-step program that will move the customer from ignorance and indifference to action and ultimately maintenance of that action. Marketing Social Change offers a wealth of information for developing an effective social marketing plan.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
21 September 1995
Listed Since
15 February 2007

Barcode

No barcode data available

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