£145.00

Sage Publications Social Marketing Casebook - Global Studies

Name: Sage Publications Social Marketing Casebook - Global Studies
Brand: Sage Publications
Price: 145.0 GBP
Availability: InStock

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Description

Gain a comprehensive understanding of real-world application with the Social Marketing Casebook by Sage Publications. This collection brings together a dedicated series of social marketing case studies and vignettes from across the globe, offering a unique perspective on how these strategies function in diverse environments. Each case study follows a complete lifecycle, moving from the initial scoping and research stages through to final evaluation. This structure provides readers with a clear overview of the essential building blocks required for effective social marketing. By studying these international examples, you can see how theory translates into practice. This book is designed to help you identify common themes associated with successful strategies. It includes insights from key professionals involved in the field, making it a valuable resource for anyone looking to understand the practical implementation of social marketing campaigns. Whether you are studying the research phase or the evaluation stage, this book provides the necessary context for global social marketing efforts.

Key Features

Global perspectives through an international range of case studies and vignettes from around the world.

End-to-end process coverage from initial scoping and research stages through to final evaluation.

Practical application of social marketing building blocks using real-world scenarios.

Expert insights from key people involved in the social marketing field.

Identification of common themes found in successful social marketing strategies.

Product Specifications

Brand: Sage Publications
Format: hardcover
ASIN: 0857025430
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 03 October 2011
Listed Since: 20 January 2011

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Sage Publications Social Marketing Casebook - Global Studies

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