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£145.00
Sage Publications Social Marketing Casebook - Global Studies
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Description
Key Features
Global perspectives through an international range of case studies and vignettes from around the world.
End-to-end process coverage from initial scoping and research stages through to final evaluation.
Practical application of social marketing building blocks using real-world scenarios.
Expert insights from key people involved in the social marketing field.
Identification of common themes found in successful social marketing strategies.
Product Specifications
- Brand
- Sage Publications
- Format
- hardcover
- ASIN
- 0857025430
- Domain
- Amazon UK
- Release Date
- 03 October 2011
- Listed Since
- 20 January 2011
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