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£145.00
Sage Publishing Sage Publications Social Marketing Casebook - Global Studies
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Description
Key Features
This Sage Publications book offers a dedicated collection of social marketing case studies and vignettes from an international range of locations.
Each case study covers the full process from the scoping and research stage through to the final evaluation phase.
The text provides a complete overview of the most important building blocks used in social marketing applications.
Readers can access direct insights from the key people involved in professional social marketing projects.
The content helps identify common themes associated with successful social marketing strategies used in the real world.
Product Specifications
- Brand
- Sage Publishing
- Format
- hardcover
- ASIN
- 0857025430
- Domain
- Amazon UK
- Release Date
- 03 October 2011
- Listed Since
- 20 January 2011
Barcode
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