Marketing the Public Sector - Routledge Management Guide - Image 1

£151.26

Routledge Marketing the Public Sector - Routledge Management Guide

Name: Marketing the Public Sector - Routledge Management Guide
Brand: Routledge
Price: 151.26 GBP
Availability: InStock

Call Centre Management

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£151 today · previous high £151 · all-time low £128

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Description

This Routledge volume provides public and nonprofit organisation administrators with practical marketing strategies to drive demand for social programmes and services. Drawing on commercial marketing methods, the guide equips social sector executives with actionable techniques for promoting causes ranging from energy conservation and women's rights to military enlistment and day-care centres. Designed for leaders seeking to improve service delivery and organisational impact, the book bridges the gap between traditional administrative practices and modern marketing approaches, offering proven frameworks for managing public agency reputation and community engagement effectively.

Key Features

Routledge publication delivers strategic marketing guidelines specifically tailored for public sector and nonprofit organisation leaders.

Practical techniques adapted from commercial retail marketing methods to promote social products and public services.

Executive-focused content covers energy conservation, women's rights, military recruitment, and day-care centre marketing.

Actionable frameworks help administrators harness marketing power to increase demand for essential social programmes.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113852767X
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 06 October 2017
Listed Since: 08 December 2017

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Routledge Marketing the Public Sector - Routledge Management Guide

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