£127.62

Routledge - Marketing the Public Sector Book

Name: Routledge - Marketing the Public Sector Book
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

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Description

Administrative officers in the public and nonprofit sectors are increasingly looking toward commercial marketing methods to drive social change. Marketing the Public Sector provides a specialized guide for executives who need to move beyond traditional methods and adopt effective techniques used in the retail world. This volume explores how the same principles that move merchandise can be applied to social products. Whether you are working to promote energy conservation, women's rights, military enlistment, or day-care centers, this book offers practical guidelines. It is designed to help social sector leaders harness the power of marketing to improve service delivery and create demand for essential public causes. By applying these professional strategies, nonprofit and public agency leaders can better reach their target audiences and achieve their organizational goals.

Key Features

Provides practical guidelines for social sector executives to harness marketing power for public and nonprofit agencies.

Explores how commercial marketing methods can be adapted to create demand for various social products and causes.

Offers strategies for promoting diverse social goals such as energy conservation, women's rights, and military enlistment.

Helps administrative officers improve service delivery through effective and professional marketing techniques.

Connects retail-style marketing principles to the unique needs of nonprofit and public sector organizations.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 113852767X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 06 October 2017
Listed Since: 08 December 2017

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Routledge - Marketing the Public Sector Book

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