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£127.62
Routledge - Marketing the Public Sector Book
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Description
Key Features
Provides practical guidelines for social sector executives to harness marketing power for public and nonprofit agencies.
Explores how commercial marketing methods can be adapted to create demand for various social products and causes.
Offers strategies for promoting diverse social goals such as energy conservation, women's rights, and military enlistment.
Helps administrative officers improve service delivery through effective and professional marketing techniques.
Connects retail-style marketing principles to the unique needs of nonprofit and public sector organizations.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 113852767X
- Domain
- Amazon UK
- Release Date
- 06 October 2017
- Listed Since
- 08 December 2017
Barcode
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