£54.99

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£55 today · previous high £55 · all-time low £54

Gabler Verlag Soziales Engagement von Unternehmen: Wirkungsprozesse, Erfolgsdeterminanten und Konsequenzen für den Markenwert (Forum Produkt- und Produktionsmanagement)

Amazon

Price History & Forecast

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Last 66 days · 66 data points (no recent data)

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£54.99 £54.40 £54.53 £54.66 £54.78 £54.91 £55.04 24 July 2026 09 August 2026 25 August 2026 10 September 2026 27 September 2026
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Price Distribution

Price distribution over 66 days • 2 price levels

Days at Price
Current Price
38 days 28 days · current 0 10 19 29 38 £54 £55 Days at Price

Price Analysis

Most common price: £54 (38 days, 57.6%)

Price range: £54 - £55

Price levels: 2 different prices over 66 days

Description

Vermehrt engagieren sich Unternehmen heutzutage im sozialen Bereich, um dem Anspruch der Bevölkerung nach gesellschaftlich verantwortungsvollem Handeln gerecht zu werden und gleichzeitig unternehmensbezogene Ziele zu verfolgen. An gesicherten Erkenntnissen über Zielerreichung, Wirkungsprozesse und relevante Erfolgsfaktoren unternehmerischer sozialer Initiativen mangelt es jedoch in hohem Maße. Um dieses Defizit zu beseitigen, entwickelt Isabel Matthes ein umfassendes Modell zur Erklärung der Wirkung unternehmerischen sozialen Engagements mit dem Ziel, Prozesse zu verstehen und fundierte Implikationen für das Management abzuleiten. Die Resultate der empirischen Überprüfung des Modells belegen, dass sich soziale Aktivitäten von Unternehmen zur Steigerung des Markenwerts aus Konsumentensicht eignen. Ferner identifiziert die durchgeführte Studie relevante Stellgrößen für einen effizienten Einsatz sozialer Maßnahmen und deckt Unterschiede in den Konsumentenreaktionen auf.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
28 April 2009
Listed Since
07 October 2009

Barcode

No barcode data available

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