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Routledge Concise Encyclopedia of Professional Services Marketing

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Description

The Concise Encyclopedia of Professional Services Marketing by Routledge offers a detailed account of the strategies needed to market professional services and grow a business. This guidebook provides practical information for a wide range of professionals, including accountants, architects, attorneys, consultants, dentists, engineers, and physicians. Readers can access essay-length articles arranged from A to Z to learn essential concepts and applications. This reference serves as an indispensable tool for anyone looking to master the specific requirements of professional services marketing and business growth.

Key Features

This Routledge guidebook provides a detailed account of the concepts and strategies necessary to successfully market professional services.

The text includes essay-length articles arranged from A to Z for easy navigation and reference.

It offers practical information relevant to professionals such as accountants, architects, attorneys, and consultants.

The encyclopedia serves as an indispensable reference for dentists, engineers, physicians, and other service providers.

This resource focuses on the specific applications needed to grow a business within the professional services sector.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 January 2009
Listed Since
17 March 2008

Barcode

No barcode data available

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