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Bloomsbury Academic Marketing and the Quality-of-Life Interface

Name: Marketing and the Quality-of-Life Interface
Brand: Bloomsbury Academic
Price: 64.0 GBP
Availability: InStock

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Description

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences. Review ?All societies should strive to improve the quality of their citizen's lives. Thus each social force operating within a society should be evaluated on the basis of its contribution to quality of life (QOL) issues. One such force is marketing, and contributors to this work look at the role marketing should, and can play in enhancing the QOL. The book, consisting of 17 essays by academicians, is divided into four major sections: the conceptualization of QOL, the interface between marketing and QOL, specific areas in which this interface occurs, and future avenues for the interface. The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections.?-Choice "All societies should strive to improve the quality of their citizen's lives. Thus each social force operating within a society should be evaluated on the basis of its contribution to quality of life (QOL) issues. One such force is marketing, and contributors to this work look at the role marketing should, and can play in enhancing the QOL. The book, consisting of 17 essays by academicians, is divided into four major sections: the conceptualization of QOL, the interface between marketing and QOL, specific areas in which this interface occurs, and future avenues for the interface. The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections."-Choice About the Author A. COSKUN SAMLI is the H.J. Buchan Beta Gamma Sigma Distinguished Professor of Marketing for the 1986-1987 academic year at North Carolina A&T State University.

Product Specifications

Brand: Bloomsbury Academic
Format: hardcover
ASIN: 089930124X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 23 June 1987
Listed Since: 13 February 2007

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Bloomsbury Academic Marketing and the Quality-of-Life Interface

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