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Bloomsbury Marketing and the Quality-of-Life Interface

Amazon

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Description

The book is best suited as a resource for students in seminars dealing with marketing's role in society. At present it is the only book devoted entirely to the linkage between marketing and the quality-of-life concept. Upper-division and graduate collections. Choice This interdisciplinary collection of essays focuses on marketing's ability to improve the prevailing quality of life in a society. It provides general philosophies for marketing practitioners, teachers, and researchers to explore and evaluate, and offers specific criteria for practicing marketing with positive quality of life consequences.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 June 1987
Listed Since
13 February 2007

Barcode

No barcode data available

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