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£127.62
Routledge Marketing Methods to Improve Company Strategy
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Description
Key Features
Market-driven business methods designed to help firms adapt to specific consumer needs and changing market demands.
Practical frameworks for improving company competitiveness by analyzing the presence of competitors in the marketplace.
Strategic guidance for applying business tools when working with marketing and sales management teams.
A unique network philosophy that views the firm as a network to improve overall organizational strategy.
Applied tools and frameworks provided by Routledge to strengthen a company's position in its industry.
Product Specifications
- Brand
- Routledge
- Format
- Hardcover
- ASIN
- 0415873754
- Domain
- Amazon UK
- Release Date
- 20 January 2010
- Listed Since
- 10 August 2009
Barcode
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