£149.88

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£150 today · previous high £150 · all-time low £137

Routledge Marketing Methods to Improve Company Strategy - Routledge

Amazon

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£149.88 £135.50 £138.64 £141.78 £144.91 £148.05 £151.19 28 July 2026 13 August 2026 30 August 2026 16 September 2026 03 October 2026
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Price distribution over 68 days • 2 price levels

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27 days 41 days · current 0 10 21 31 41 £137 £150 Days at Price

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Most common price: £150 (41 days, 60.3%)

Price range: £137 - £150

Price levels: 2 different prices over 68 days

Description

This Routledge book presents central business methods designed with a strong market-driven philosophy to help firms adjust to consumer needs whilst navigating competitive marketplaces. The authors integrate practical tools and frameworks throughout each chapter, demonstrating how to apply these methods when working with marketing and sales management teams. A distinctive feature of Marketing Methods to Improve Company Strategy is its network approach, which reframes the firm as an interconnected system rather than isolated functions. This perspective runs throughout the text and reveals how understanding business relationships and competitive positioning can enhance overall company competitiveness. The book bridges theory and practice, offering readers actionable insights for developing more effective marketing strategies and improving organisational performance through applied methodologies and strategic frameworks.

Key Features

Marketing Methods to Improve Company Strategy introduces several central business methods throughout its chapters with practical application guidance.

The book emphasises a market-driven philosophy focused on adjusting firms to consumer needs whilst considering competitor presence.

A network approach philosophy runs throughout the text, reframing how companies view internal and external business relationships.

Routledge's publication provides applied tools and frameworks specifically designed for marketing and sales management professionals.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
23 March 2010
Listed Since
10 August 2009

Barcode

No barcode data available

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