£136.81

Routledge Marketing Methods to Improve Company Strategy

Name: Routledge Marketing Methods to Improve Company Strategy
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Call Centre Management

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£137 today · previous high £137 · all-time low £128

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Description

Improve your organization's competitive edge with Marketing Methods to Improve Company Strategy. Published by Routledge, this book provides a practical guide to business methods built on a market-driven philosophy. It offers tools and frameworks designed to help firms adapt to changing consumer needs while accounting for the presence of competitors in the marketplace. This text explores how to apply these methods within marketing and sales management settings. A central theme is the network approach, which views a firm as a network rather than an isolated entity. By understanding this network philosophy, professionals can better navigate complex business environments and strengthen their strategic positioning. Whether you are managing sales teams or developing long-term company strategy, these applied tools offer a structured way to enhance competitiveness and respond to market demands.

Key Features

Market-driven business methods designed to help firms adapt to specific consumer needs and changing market demands.

Practical frameworks for improving company competitiveness by analyzing the presence of competitors in the marketplace.

Strategic guidance for applying business tools when working with marketing and sales management teams.

A unique network philosophy that views the firm as a network to improve overall organizational strategy.

Applied tools and frameworks provided by Routledge to strengthen a company's position in its industry.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415873754
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 20 January 2010
Listed Since: 10 August 2009

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Routledge Marketing Methods to Improve Company Strategy

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