£171.99

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£172 today · previous high £172 · all-time low £160

Routledge - Current Issues in Political Marketing Book

Amazon

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£171.99 £158.80 £161.68 £164.56 £167.43 £170.31 £173.19 31 July 2026 05 August 2026 11 August 2026 16 August 2026 22 August 2026
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Description

Explore the growing necessity of marketing within the political arena with Current Issues in Political Marketing by Routledge. This text provides up-to-date theory and research findings from experts in political science, advertising, and management. It combines academic rigor with practical guidance from successful practitioners who understand how to make a nonprofit organization stand out in a competitive environment. The book examines the latest thinking on marketing issues and the resulting consequences of political marketing. It includes specific insights into British politics that are applicable to democratic countries worldwide. Use this resource to develop effective strategies and understand the modern landscape of political communication and management.

Key Features

Current Issues in Political Marketing provides up-to-date theory and research from academics in political science, advertising, and management.

This Routledge publication offers practical guidance from successful practitioners on how to make nonprofit organizations stand out.

The text explores the latest thinking on marketing issues and the consequences of political marketing strategies.

Gain insights into British politics that can be easily applied to various democratic countries.

Develop effective strategies through a combination of academic research and real-world professional experience.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 May 2006
Listed Since
09 December 2006

Barcode

No barcode data available

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