£52.99

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Routledge Political Marketing in the United States

Amazon

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£52.99 £50.55 £51.08 £51.61 £52.15 £52.68 £53.21 26 July 2026 09 August 2026 24 August 2026 08 September 2026 23 September 2026
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Description
Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Product Specifications
Brand
Routledge
Format
paperback
ASIN
0415632862
Category
Books > Subjects > Business, Finance & Law > Management
Domain
Amazon UK
Release Date
09 September 2014
Listed Since
08 June 2013

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