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£47.99

Routledge Political Marketing in the United States

Name: Political Marketing in the United States
Brand: Routledge
Price: 47.99 GBP
Availability: InStock

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Description

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.

Product Specifications

Brand: Routledge
Format: Paperback
ASIN: 0415632862
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Release Date: 09 September 2014
Listed Since: 08 June 2013

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Routledge Political Marketing in the United States

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