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£125.00
Routledge - Political Marketing in the United States
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Description
Key Features
Provides an up-to-date overview of how marketing tools and concepts are used throughout U.S. politics.
Analyzes recent elections and current political leaders to show real-world applications of marketing theory.
Covers essential strategic topics including market research, branding, and political communication.
Examines the management of political parties and the recruitment and marketing of volunteers.
Explores the role of marketing within government delivery and official political institutions.
Identifies new and emerging trends in modern political marketing practice.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415632854
- Domain
- Amazon UK
- Release Date
- 29 August 2014
- Listed Since
- 17 June 2013
Barcode
No barcode data available
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