£125.00

Routledge - Political Marketing in the United States

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Description

Explore the modern landscape of American politics through the lens of professional marketing. This volume from Routledge provides a broad and up-to-date overview of how marketing concepts and tools permeate the U.S. political system. By examining current and recent elections alongside prominent leaders, the text offers a deep look into the practical application of commercial strategies within the political arena. Readers gain insight into how parties and politicians manage their public image and connect with voters. The book covers essential topics such as market research, strategy, and branding. It also examines the mechanics of marketing parties, organizing volunteers, and managing communications. Whether you are studying government delivery or the ways in which marketing functions within official institutions, this book provides a comprehensive analysis of the trends shaping today's political environment.

Key Features

Provides an up-to-date overview of how marketing tools and concepts are used throughout U.S. politics.

Analyzes recent elections and current political leaders to show real-world applications of marketing theory.

Covers essential strategic topics including market research, branding, and political communication.

Examines the management of political parties and the recruitment and marketing of volunteers.

Explores the role of marketing within government delivery and official political institutions.

Identifies new and emerging trends in modern political marketing practice.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 August 2014
Listed Since
17 June 2013

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