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Routledge Political Marketing in the United States - Routledge
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Price distribution over 64 days • 1 price levels
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Most common price: £125 (64 days, 100.0%)
Price range: £125 - £125
Price levels: 1 different prices over 64 days
Description
Key Features
Routledge publication covering comprehensive political marketing strategies and practices in United States elections.
Examines market research, party marketing, volunteer engagement and branding techniques used in modern campaigns.
Analyses emerging trends and new developments in political marketing practice with current case studies.
Covers communications delivery, messaging strategy and the application of marketing in government operations.
Provides up-to-date overview of how marketing concepts permeate U.S. politics and influence electoral outcomes.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415632854
- Domain
- Amazon UK
- Release Date
- 29 August 2014
- Listed Since
- 17 June 2013
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