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£115.00

Routledge Political Marketing:: Theoretical and Strategic Foundations

Name: Political Marketing:: Theoretical and Strategic Foundations
Brand: Routledge
Price: 115.0 GBP
Availability: InStock

Business & Economic History

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Description

Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0765622912
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 15 May 2011
Listed Since: 06 September 2010

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Routledge Political Marketing:: Theoretical and Strategic Foundations

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