Political Marketing:: Theoretical and Strategic Foundations - Image 1

£115.00

Routledge Political Marketing:: Theoretical and Strategic Foundations

Name: Political Marketing:: Theoretical and Strategic Foundations
Brand: Routledge
Price: 115.0 GBP
Availability: InStock

Business & Economic History

It has never been this cheap. We have no record of a lower price.

£115 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 64 days · 64 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 64 days • 1 price levels

Days at Price

Price Analysis

Most common price: £115 (64 days, 100.0%)

Price range: £115 - £115

Price levels: 1 different prices over 64 days

Description

Comprehensive and clearly organized, this is the first integrated theory-to-practice text on marketing's role in the political process. It incorporates insights and concepts drawn from the disciplines of Marketing, Psychology, and Political Science, and covers every aspect of marketing's infiltration into politics, including campaign strategy, market segmentation, and media strategy. Using examples and models drawn from countries around the globe, the authors elucidate the importance of political marketing techniques for the stability of democratic institutions. They also note the potential threats to democracy, especially the use of marketing techniques to manipulate voters at the subconscious level. They conclude with a set of normative do's and dont's for political marketing practice that strengthens civic education and democratic governance.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0765622912
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 15 May 2011
Listed Since: 06 September 2010

Barcode

No barcode data available

Routledge Political Marketing:: Theoretical and Strategic Foundations

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge - Political Marketing in the United States

Political Marketing in the United States

Routledge Political Marketing in Retrospective and Prospective

Election Campaigning in East and Southeast Asia: Globalization of Political Marketing

The Mass Marketing of Politics: Democracy in an Age of Manufactured Images

Global Political Marketing (Routledge Research in Political Communication)

Readings in American Politics and Political Marketing

The Routledge Handbook of Political Campaigning (Routledge International Handbooks)

Routledge Handbook of Political Marketing

Do Political Campaigns Matter?: Campaign Effects in Elections and Referendums (Routledge/ECPR Studies in European Political Science)

Political Marketing on Social and Mobile Media: Remaking the Paradigm? (Routledge Studies in Media, Communication, and Politics)

Political Marketing: Principles and Applications

Political Marketing: Theory And Concepts (Sage Advanced Marketing Series)

Social Media and Election Campaigns: Key Tendencies and Ways Forward

Inside Political Campaigns: Theory and Practice (Praeger Series in Political Communication)

Campaigns and Political Marketing

Campaigns and Elections: Contemporary Case Studies

Routledge - Social Media Campaigning in Europe - Academic Book

Current Issues in Political Marketing

Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices (Praeger Series in Political Communication)

A Research Agenda for Political Marketing (Elgar Research Agendas)

Political Advertising in Western Democracies: Parties and Candidates on Television

Social Media and Elections in Africa, Volume 1: Theoretical Perspectives and Election Campaigns

Routledge Television and Political Advertising: Vol I - Psychology