£82.02

Routledge Television and Political Advertising: Vol I - Psychology

Name: Routledge Television and Political Advertising: Vol I - Psychology
Brand: Routledge
Price: 82.02 GBP
Availability: InStock

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Description

Explore the foundation of political communication with Television and Political Advertising: Volume I: Psychological Processes. As part of the Routledge Communication Series, this scholarly work offers a deep look into how political ads shape the minds of voters during presidential campaigns. This volume serves as a major effort to understand the symbolic and psychological processing involved when citizens view televised advertisements. Developed through the National Political Advertising Research Project, the content utilizes a wide range of methodologies, including survey, experimental, qualitative, and semiotic research. This interdisciplinary approach makes the text a valuable resource for those studying how media influences psychological reality. It is specifically designed for researchers and students working within the fields of advertising, communication, and consumer psychology who need a rigorous academic foundation for their studies.

Key Features

Provides a scholarly look at the psychological and symbolic processing of political advertising through various research lenses.

Utilizes diverse methodologies such as survey, experimental, qualitative, and semiotic studies to analyze voter behavior.

Traces how political advertisements help interpret the psychological reality of presidential campaigns for millions of voters.

Serves as a primary product of the National Political Advertising Research Project for academic depth.

Offers an interdisciplinary approach beneficial to researchers in advertising, communication, and consumer psychology.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805806555
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 October 1991
Listed Since: 16 February 2007

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Routledge Television and Political Advertising: Vol I - Psychology

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