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£151.26
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£151 today · previous high £151 · all-time low £114
Routledge Television and Political Advertising: Volume I - Routledge
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Price distribution over 69 days • 2 price levels
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Most common price: £151 (59 days, 85.5%)
Price range: £114 - £151
Price levels: 2 different prices over 69 days
Description
Key Features
Routledge Communication Series publication offering scholarly research on psychological processes in political advertising.
Combines survey, experimental, qualitative, and semiotic methodologies to analyse political advertising effects.
Product of the National Political Advertising Research Project with contributions from multiple disciplines.
Examines how political ads shape voter perception and interpretation of presidential campaign realities.
Valuable resource for researchers in advertising, communication, and consumer psychology fields.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0805806555
- Domain
- Amazon UK
- Release Date
- 01 October 1991
- Listed Since
- 16 February 2007
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