£20.34

Routledge Television and Political Advertising: Vol I - Psychology

Name: Routledge Television and Political Advertising: Vol I - Psychology
Brand: Routledge
Price: 20.34 GBP
Availability: InStock

Advertising

It has never been this cheap. We have no record of a lower price.

£20 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 42 days • 42 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 42 days • 6 price levels

Days at Price

Current Price

Price Analysis

Most common price: £138 (13 days, 31.0%)

Price range: £20 - £138

Price levels: 6 different prices over 42 days

Description

Explore the foundation of political communication with Television and Political Advertising: Volume I: Psychological Processes. As part of the Routledge Communication Series, this scholarly work offers a deep look into how political ads shape the minds of voters during presidential campaigns. This volume serves as a major effort to understand the symbolic and psychological processing involved when citizens view televised advertisements. Developed through the National Political Advertising Research Project, the content utilizes a wide range of methodologies, including survey, experimental, qualitative, and semiotic research. This interdisciplinary approach makes the text a valuable resource for those studying how media influences psychological reality. It is specifically designed for researchers and students working within the fields of advertising, communication, and consumer psychology who need a rigorous academic foundation for their studies.

Key Features

Provides a scholarly look at the psychological and symbolic processing of political advertising through various research lenses.

Utilizes diverse methodologies such as survey, experimental, qualitative, and semiotic studies to analyze voter behavior.

Traces how political advertisements help interpret the psychological reality of presidential campaigns for millions of voters.

Serves as a primary product of the National Political Advertising Research Project for academic depth.

Offers an interdisciplinary approach beneficial to researchers in advertising, communication, and consumer psychology.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805806555
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 01 October 1991
Listed Since: 16 February 2007

Barcode

No barcode data available

Routledge Television and Political Advertising: Vol I - Psychology

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Television and Political Advertising: Volume Ii: Signs, Codes, and Images: 2 (Routledge Communication Series)

Political Advertising in Western Democracies: Parties and Candidates on Television

Political Marketing in the United States

Routledge - Political Marketing in the United States

Oxford Handbook of Political Psychology 2/e - Oxford Press

Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Political Communication)

Advertising To Children On Tv: Content, Impact, and Regulation

Advances in Political Psychology: 1

Political TV (Routledge Television Guidebooks)

The Psychology of Advertising

Inside Political Campaigns: Theory and Practice (Praeger Series in Political Communication)

Routledge Handbook of Political Advertising (Routledge International Handbooks)

Advertising

Political Marketing:: Theoretical and Strategic Foundations

Readings in American Politics and Political Marketing

Campaigns and Political Marketing

Digitales Fernsehen: Regulierungskonzepte und -perspektiven: 31 (Schriftenreihe Medienforschung der Landesanstalt für Medien in NRW, 31)

The Psychology of Television

Buying Reality: Political Ads, Money, and Local Television News (Donald McGannon Communication Research Center's Everett C. Parker Book Series)

The Oxford Handbook of Media Psychology

Political Facts & Perceptions (Global Political Studies Series)

The Cambridge Handbook of Political Psychology (Cambridge Handbooks in Psychology)

Principles of Advertising: A Global Perspective, Second Edition

Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices (Praeger Series in Political Communication)