£47.81

Bloomsbury Academic Videostyle in Presidential Campaigns: Style and Content of Televised Political Advertising (Praeger Political Communication)

Price data last checked 15 day(s) ago - will refresh soon

View at Amazon

We'll watch every seller, every day. One email when your price arrives.

It has never been this cheap. We have no record of a lower price.

£48 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey
↓ Forecast
where the price is heading next
↓ Statistics
all-time high & low, recent range
↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 76 days · 76 data points (no recent data)

Historical
Generating forecast…
£48.95 £47.70 £47.97 £48.24 £48.52 £48.79 £49.06 26 April 2026 14 May 2026 02 June 2026 21 June 2026 10 July 2026

Price Distribution

Price distribution over 76 days • 2 price levels

Days at Price
Current Price
20 days · current 56 days 0 14 28 42 56 £48 £49 Days at Price

Price Analysis

Most common price: £49 (56 days, 73.7%)

Price range: £48 - £49

Price levels: 2 different prices over 76 days

Description

Since 1952, when Eisenhower's media consultants decided they could warm up the General's personality and overcome selective exposure by using short spots on television, advertising has played a major role in American presidential campaigns. By the late 1990s, candidates and their political parties spend hundreds of millions on TV ads. Political spots have become the dominant form of communication between voters and candidates. Kaid and Johnston report the results of a systematic and thorough analysis of virtually all of the political commercials used in general election campaigns from 1952 through the 1996 presidential contest. Important to scholars, students, and other researchers involved with political communications, mass communications, and presidential elections.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 October 2000
Listed Since
07 February 2007

Barcode

No barcode data available

Similar Products You Might Like

Political Marketing in the United States
96% match

Political Marketing in the United States

Routledge

£50.77 08 Jul 2026
Routledge - Political Marketing in the United States
96% match

Routledge - Political Marketing in the United States

Routledge

£125.00 15 Jul 2026
Political Advertising in Western Democracies: Parties and Candidates on Television
96% match

Political Advertising in Western Democracies: Parties and Candidates on Television

Sage Publications

£27.40 06 Jul 2026
Advertising
96% match

Advertising

South-Western

£46.99 15 Jul 2026
Presidential Elections in the Television Age: 1960-1992
96% match

Presidential Elections in the Television Age: 1960-1992

Praeger

£64.54 10 Jul 2026
Campaigns and Political Marketing
95% match

Campaigns and Political Marketing

Routledge

£81.19 04 Jul 2026
The 2012 Presidential Campaign: A Communication Perspective (Communication, Media, And Politics)
95% match

The 2012 Presidential Campaign: A Communication Perspective (Communication, Media, And Politics)

Rowman & Littlefield Publishers

£30.51 08 Jul 2026
Presidential Elections: Strategies and Structures of American Politics
95% match

Presidential Elections: Strategies and Structures of American Politics

Rowman & Littlefield Publishers

£49.99 12 Jul 2026
Presidential Candidate Images (Communication, Media and Politics)
95% match

Presidential Candidate Images (Communication, Media and Politics)

Rowman & Littlefield Publishers

£108.01 16 Jul 2026
Advertising: Concept and Copy
95% match

Advertising: Concept and Copy

W. W. Norton & Company

£44.71 01 Jul 2026
Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History
95% match

Posters, Propaganda, and Persuasion in Election Campaigns Around the World and Through History

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften

£80.01 09 Jul 2026
Principles of Advertising: A Global Perspective, Second Edition
95% match

Principles of Advertising: A Global Perspective, Second Edition

Routledge

£59.99 13 Jul 2026
Digital Advertising and Marketing Communication
95% match

Digital Advertising and Marketing Communication

Willford Press

£70.46 06 Jul 2026
The Marketing of the President: Political Marketing as Campaign Strategy
95% match

The Marketing of the President: Political Marketing as Campaign Strategy

Sage Publications

£77.08 09 Jul 2026
Buying Reality: Political Ads, Money, and Local Television News (Donald McGannon Communication Research Center's Everett C. Parker Book Series)
95% match

Buying Reality: Political Ads, Money, and Local Television News (Donald McGannon Communication Research Center's Everett C. Parker Book Series)

Fordham University Press

£81.50 11 Jul 2026
Advertising Research: Theory and Practice
95% match

Advertising Research: Theory and Practice

PEARSON EDUCATION

Price unavailable
Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
95% match

Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers

Rowman & Littlefield Publishers

£33.24 03 Jul 2026
Advertising and Integrated Brand Promotion
95% match

Advertising and Integrated Brand Promotion

South-Western

£83.00 11 Jul 2026
Modern Presidential Electioneering: An Organizational and Comparative Approach
95% match

Modern Presidential Electioneering: An Organizational and Comparative Approach

Bloomsbury Academic

£64.57 08 Jul 2026
Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices (Praeger Series in Political Communication)
95% match

Global Political Campaigning: A Worldwide Analysis of Campaign Professionals and Their Practices (Praeger Series in Political Communication)

Bloomsbury Academic

£65.71 14 Jul 2026
Advertising To Children On Tv: Content, Impact, and Regulation
95% match

Advertising To Children On Tv: Content, Impact, and Regulation

Routledge

£43.99 08 Jul 2026
Campaign for President: The Managers Look at 2012 (STK-001)
95% match

Campaign for President: The Managers Look at 2012 (STK-001)

Rowman & Littlefield Publishers

£72.95 06 Jul 2026
Presidency in the United States: Volume 6
95% match

Presidency in the United States: Volume 6

£17.40 07 Jul 2026
Presidential Campaign Communication: The Quest for the White House (PCPC – Polity Contemporary Political Communication Series)
95% match

Presidential Campaign Communication: The Quest for the White House (PCPC – Polity Contemporary Political Communication Series)

Polity

£60.00 05 Jul 2026