The Marketing of the President: Political Marketing as Campaign Strategy - Image 1

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Sage Publications The Marketing of the President: Political Marketing as Campaign Strategy

Name: The Marketing of the President: Political Marketing as Campaign Strategy
Brand: Sage Publications
Price: 77.08 GBP
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Brands & Corporate Identity

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Description

Professor Bruce I. Newman correctly points out that in this information age, a candidate and his staff can test a new issue or idea very quickly, and if it looks salable, arrange to have the candidate get it before the correct bloc of voters in a very short period of time. . . . Newman is also correct in noting that the political party, as an institution, is no longer as dominant in elections. . . . Political junkies will love this material. --Conservative Review The Marketing of the President documents how political candidates are marketed by the same sophisticated techniques that experts use to sell legal and medical services. Bruce I. Newman addresses issues of serious concern to the health of the political process as he examines the roles of polling, direct mail, 900 numbers, and television in advertising. Using the 1992 presidential election as a case study, this extraordinary volume reveals how the American political process has been transformed--for better or worse--by the use of marketing techniques.

Product Specifications

Brand: Sage Publications
Colour: White
Format: paperback
ASIN: 0803951388
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 22 February 1994
Listed Since: 12 January 2007

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Sage Publications The Marketing of the President: Political Marketing as Campaign Strategy

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