£136.81

Routledge Political Branding: More Than Parties, Leaders and Policies

Name: Routledge Political Branding: More Than Parties, Leaders and Policies
Brand: Routledge
Price: 136.81 GBP
Availability: InStock

Economics

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Description

Explore the evolving landscape of global politics with Political Branding: More Than Parties, Leaders and Policies by Routledge. This book examines the significant progress made in political branding research across various international contexts. By applying new concepts and frameworks, it provides a deeper understanding of previously unexplored settings and offers research from multiple perspectives. As the global political landscape undergoes massive shifts, this text helps readers navigate complex changes. It addresses modern phenomena such as Brexit, the rise of President Trump, the surge in populism, and the growth of sustainable climate change movements. It is an essential resource for understanding how different typologies of international political brands function in a rapidly changing world. Whether you are studying economics, political science, or global branding, this book offers a comprehensive look at how political identity is constructed and perceived today.

Key Features

Examines political branding research across diverse international contexts to provide a global perspective.

Applies new concepts and frameworks to help readers understand unexplored political settings.

Analyzes major global shifts including Brexit and the rise of populism.

Provides insight into the development of sustainable climate change movements and their branding.

Offers multiple research perspectives to deepen the understanding of political brand typologies.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 036749227X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 November 2020
Listed Since: 18 June 2020

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Routledge Political Branding: More Than Parties, Leaders and Policies

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