£140.51

Routledge Political Branding: More Than Parties and Leaders

Name: Routledge Political Branding: More Than Parties and Leaders
Brand: Routledge
Price: 140.51 GBP
Availability: InStock

Economics

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Description

Political Branding: More Than Parties, Leaders and Policies by Routledge provides a deep look into the progress of political branding research across various international contexts. This book applies new concepts and frameworks to understand unexplored settings and positions research from multiple perspectives. As political landscapes undergo massive shifts, this text examines different typologies of international political brands. It addresses significant global changes, including Brexit, the rise of President Trump, the surge in populism, and the development of sustainable-climate change movements. This resource is essential for understanding how political identities and brands function in a rapidly changing world.

Key Features

This Routledge publication examines the progress of political branding research within international contexts.

The text focuses on the application of new concepts and frameworks to understand unexplored settings.

Readers can explore different typologies of international political brands through multiple research perspectives.

The book addresses major political shifts such as Brexit and the rise of President Trump.

Content covers the surge in populism and the development of sustainable-climate change movements.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 036749227X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 November 2020
Listed Since: 18 June 2020

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Routledge Political Branding: More Than Parties and Leaders

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