£149.85

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£150 today · previous high £150 · all-time low £137

Routledge Political Marketing in Retrospective and Prospective - Routledge

Amazon

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£149.85 £135.51 £138.64 £141.77 £144.89 £148.02 £151.15 31 July 2026 16 August 2026 01 September 2026 17 September 2026 03 October 2026
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Description

Political Marketing in Retrospective and Prospective is a comprehensive collection that traces the evolution of political marketing from its emergence as a subfield in the mid-1990s through the launch of the Journal of Political Marketing in 2002. This anniversary volume synthesises existing theory, empirical evidence, and practical applications whilst exploring emerging research directions within the field. The book examines political candidates and campaign strategies alongside broader issue advocacy and lobbying efforts, providing valuable insights across multiple sectors. A distinctive feature is its comparative international perspective that extends beyond the U.S. context to offer global viewpoints on political marketing practice. The collection also addresses the transformative effects of new media and technology on modern political communication and campaign management.

Key Features

Routledge publication covering political marketing theory, empirical research, and contemporary practice from the mid-1990s onwards.

Comprehensive content addressing both political candidates and campaigns alongside issue advocacy and lobbying strategies.

Comparative international perspective that extends analysis beyond the U.S. context to provide broader global insights.

Exploration of emerging topics and emerging lines of inquiry within the political marketing field.

Analysis of new media and technology effects on political marketing and campaign communication.

Used book in good condition, providing an affordable option for students and professionals.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
06 December 2012
Listed Since
20 February 2012

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