£127.67

Routledge Political Marketing in Retrospective and Prospective

Name: Routledge Political Marketing in Retrospective and Prospective
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Explore the evolution and future of political communication with this comprehensive anniversary collection from Routledge. Since political marketing emerged as a subfield in the mid-1990s, the landscape has transformed significantly. This volume provides a deep look into existing theories, empirical evidence, and practical applications within the field. This collection moves beyond simple campaign strategies to examine a wide range of topics, including issue advocacy and lobbying. By providing a comparative perspective that extends well beyond the United States, it offers a global view of how political actors engage with the public. Readers will find valuable insights into how new media and technology impact modern political processes. Whether you are studying political science or professional campaign management, this text serves as a vital resource for understanding the historical foundations and the emerging lines of inquiry that define the discipline today.

Key Features

Comprehensive review of political marketing theory and empirical evidence to help you understand the field's development since the mid-1990s.

Broad topical coverage that includes political candidate campaigns, issue advocacy, and professional lobbying efforts.

Global comparative perspective that expands the study of political marketing beyond the U.S. context for a wider worldview.

Analysis of modern technological shifts, including the effects of new media on political communication and engagement.

Pre-owned copy provided in good condition, offering a cost-effective way to access high-quality academic research.

Published by Routledge, a trusted name in academic and professional reference materials.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415627338
Category: Books > Subjects > Reference
Domain: Amazon UK
Release Date: 06 December 2012
Listed Since: 20 February 2012

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Routledge Political Marketing in Retrospective and Prospective

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