£155.10

Routledge Handbook of Political Marketing

Name: Routledge Handbook of Political Marketing
Brand: Routledge
Price: 155.1 GBP
Availability: InStock

Business & Economic History

It has never been this cheap. We have no record of a lower price.

£155 today · cheaper than every other day in the last 24 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 584 days • 584 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 584 days • 7 price levels

Days at Price

Current Price

Price Analysis

Most common price: £184 (269 days, 46.1%)

Price range: £155 - £192

Price levels: 7 different prices over 584 days

Description

With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the field, international in both content and authorship, which will set the direction of future research. Routledge Handbook of Political Marketing contains cutting edge contributions written by academic experts and informed practitioners but will also have a cohesive structure, containing emerging areas and authors alongside established ones. The handbook addresses the practicalities as well as the broader impact of political marketing on politics including its’ role in the changing relationship between political leaders, parties and voters. With each chapter providing a comparative and carefully structured discussion of a key topic, the handbook examines issues within the following broad themes: Understanding the market, gathering ideas, and debate Product development, branding and strategy Internal Marketing Communicating and connecting with the public Government Marketing - delivery, policy and leadership With each chapter written to a common template presenting new research and contemporary case studies, the handbook combines a succinct presentation of the latest research with an accessible and systematic format that will be of great interest to scholars and practitioners alike.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0415579937
Category: Books > Subjects > Business, Finance & Law > Biographies & Histories > Business & Economic History
Domain: Amazon UK
Release Date: 10 November 2011
Listed Since: 21 March 2011

Barcode

No barcode data available

Routledge Handbook of Political Marketing

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Handbook of Political Management (Routledge International Handbooks)

Routledge Political Marketing in Retrospective and Prospective

Routledge - Political Marketing in the United States

The Routledge Handbook of Political Campaigning (Routledge International Handbooks)

Political Marketing in the United States

Political Marketing:: Theoretical and Strategic Foundations

Political Marketing on Social and Mobile Media: Remaking the Paradigm? (Routledge Studies in Media, Communication, and Politics)

Routledge Handbook of Political Advertising (Routledge International Handbooks)

Campaigns and Political Marketing

A Research Agenda for Political Marketing (Elgar Research Agendas)

Election Campaigning in East and Southeast Asia: Globalization of Political Marketing

Communication in the 2008 U.S. Election: Digital Natives Elect a President: 20 (Frontiers in Political Communication)

Marketing Skills in Practice: Developing a Successful Marketing Career

The Marketing of the President: Political Marketing as Campaign Strategy

The Dynamics of Political Communication: Media and Politics in a Digital Age

The Routledge Handbook of Elections, Voting Behavior and Public Opinion (Routledge International Handbooks)

Political Communication in American Campaigns

The Idea of Political Marketing (Praeger Political Communication)

The Marketing Director's Handbook: The Definitive Guide to Superior Marketing for Business and Boardroom Success

Routledge Political Reputation Management: The Strategy Myth

AI in Marketing: Applications, Insights, and Analysis

Television and Political Advertising: Volume Ii: Signs, Codes, and Images: 2 (Routledge Communication Series)

Winning Elections with Political Marketing

The Routledge Handbook of Elections, Voting Behavior and Public Opinion (Routledge International Handbooks)