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Routledge Political Marketing on Social and Mobile Media Book

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Description

Explore the evolving landscape of political campaigning with this Routledge publication. This book examines how social and mobile media have been utilized in political campaigns since 2008, looking at current implementations and future possibilities for messaging platforms. Readers will learn how these digital tools are used for essential campaign tasks, including marketing a candidate's image, distributing messages, fundraising, and getting out the vote. The text provides a comprehensive look at the field by analyzing specific candidate campaigns and discussing various campaigns through the lens of particular political objectives. It serves as a detailed resource for understanding how social and mobile media are remaking the paradigm of political communication.

Key Features

This Routledge book examines political campaign strategies using social and mobile media since 2008.

Learn how digital platforms are used for candidate image marketing and message distribution.

Study the role of mobile media in political fundraising and getting out the vote.

Analyze specific candidate campaigns and broader political objectives through various case studies.

Explore how messaging platforms might be used in the future of political communication.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 September 2025
Listed Since
15 April 2025

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