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Routledge Social Media Campaigning in Europe - Routledge Reference

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Description

Social Media Campaigning in Europe is a comprehensive academic volume that examines how political campaigners and citizens alike leverage social media platforms during election campaigns across Europe. This Routledge reference explores the dual role of websites, weblogs, email, and social media as both strategic campaigning tools and channels for citizen engagement in political discourse. The book develops a holistic, Eurocentric research agenda by analysing both supply-side campaigning practices and demand-side citizen participation, offering scholars and researchers a detailed exploration of digital political communication strategies at the European level.

Key Features

Routledge academic reference examining social media use in European political campaigns.

Explores both campaigner strategies and citizen participation across multiple digital platforms.

Develops Eurocentric research perspectives on election campaigning and political engagement.

Comprehensive analysis of websites, weblogs, email, and social media in political contexts.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 March 2019
Listed Since
11 January 2019

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