£136.45

Routledge - Social Media Campaigning in Europe - Academic Book

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Description

Social Media Campaigning in Europe provides a deep look into how digital tools shape modern political landscapes. As election campaigns increasingly rely on websites, weblog tools, email, and social media, this volume examines the shifting dynamics between political campaigners and the public. This book explores the dual nature of digital engagement. It looks at how professional campaigners use social media as a strategic tool, while also analyzing how local citizens use these same platforms to find information, communicate about elections, and engage with political issues. By capturing both supply and demand practices, the text offers a comprehensive view of the digital political environment. Designed to build a more holistic and Eurocentric research agenda, this Routledge publication is essential for those studying the intersection of technology and politics. It moves beyond traditional perspectives to offer a balanced view of how digital communication functions across the European level, making it a valuable resource for researchers and students alike.

Key Features

Examines the dual role of social media as both a professional campaigning tool and a platform for citizen engagement.

Analyzes the use of websites, weblog tools, email, and social media platforms within European election campaigns.

Develops a holistic and Eurocentric research agenda by focusing on practices specific to the European level.

Provides insights into how citizens use digital tools to find information and communicate about political issues.

Captures the relationship between the supply of political content and the demand from local citizens.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
26 March 2019
Listed Since
11 January 2019

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