Politicking Online: The Transformation of Election Campaign Communications - Image 1

£87.87

Rutgers University Press Politicking Online: The Transformation of Election Campaign Communications

Name: Politicking Online: The Transformation of Election Campaign Communications
Brand: Rutgers University Press
Price: 120.0 GBP
Availability: InStock

27 graphs & 50 tables

Engineering & Technology

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Description

Of the many groundbreaking developments in the 2008 presidential election, the most important may well be the use of the Internet. In Politicking Online contributors explorethe impact of technology for electioneering purposes, from running campaigns andincreasing representation to ultimately strengthening democracy. The book reveals how social networking sites such as MySpace and Facebook are used in campaigns along withe-mail, SMS text messaging, and mobile phones to help inform, target, mobilize, and communicate with voters. While the Internet may have transformed the landscape of modern political campaigns throughout the world, Costas Panagopoulos reminds readers that officials and campaign workers need to adapt to changing circumstances, know the limits of their methods, and combine new technologies with more traditional techniques to achieve an overall balance.

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Brand: Rutgers University Press
Model: 27 graphs & 50 tables
Format: Hardcover
ASIN: 0813544882
Category: Books > Subjects > Science, Nature & Maths > Engineering & Technology
Domain: Amazon UK
Release Date: 01 May 2009
Listed Since: 28 November 2008

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Rutgers University Press Politicking Online: The Transformation of Election Campaign Communications

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