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Routledge Political Public Relations: Concepts, Principles, Applications

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Description

The second edition of Political Public Relations provides a comprehensive interdisciplinary examination of contemporary theory and research in political public relations across diverse political and communication systems worldwide. This updated volume incorporates the latest developments shaping the field, including the rise of digital and social media platforms, increasing political polarisation, and the growth of political populism. Existing chapters have been revised to reflect current scholarship, whilst new chapters address emerging trends and evolving practice. Published by Routledge as part of the Communication Series, this book serves as a valuable resource for students, researchers, and practitioners seeking to understand how public relations principles apply within political contexts and how communication strategies adapt to modern media landscapes and polarised discourse.

Key Features

Political Public Relations explores contemporary theory and research across international political and communication systems, providing global context for understanding modern practice.

The second edition includes updated chapters on established topics alongside new material addressing digital and social media's impact on political communication strategies.

This Routledge Communication Series title examines political polarisation and populism's influence on public relations approaches and messaging within political environments.

The book combines interdisciplinary perspectives on political communication, making it relevant for academic study and professional application in political campaigns and advocacy.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 August 2019
Listed Since
30 March 2019

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