Routledge - The Presidency and Social Media 2016 Election

Explore the massive impact of digital communication on modern politics with this study from Routledge. The 2016 presidential campaign marked a significant shift in how candidates reach voters, moving beyond traditional news to include social media, digital platforms, and entertainment media. This book examines the various ways different outlets shaped the democratic process during a historic election cycle. From the use of tweets and cable-show call-ins to the development of specialized apps and podcasts, the media played a dominant role in the campaign. This text provides a thorough look at how digital disruption and social media machines influenced the political landscape. It is an essential resource for understanding the changing relationship between the presidency, communication technology, and the voters they serve.