£53.32

Routledge The Psychology of Television

Name: The Psychology of Television
Brand: Routledge
Price: 53.32 GBP
Availability: InStock

Television

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Description

This volume addresses the content of television -- both programs and advertisements -- and the psychological effects of the content on the audience. The author not only reports new research, but explains its practical applications without jargon. Issues are discussed and described in terms of psychological mechanisms and causal routes of influence. While primarily referring to the American television industry and American governmental regulations, the psychological principles discussed are applicable to television viewers world wide.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0805806210
Category: Books > Subjects > Arts & Photography > Television
Domain: Amazon UK
Release Date: 26 August 1989
Listed Since: 23 December 2006

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Routledge The Psychology of Television

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