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Routledge World Television Industry Economic Analysis - Routledge
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Description
Key Features
The World Television Industry applies public good theory and industrial organisation models to analyse television market dynamics and industry structure.
Examines the dual-sale mechanism requiring both consumer and advertiser revenue streams, a defining characteristic of television economics.
Explores alternative financing methods and government regulatory frameworks that shaped the television industry throughout the late twentieth century.
Routledge Revivals edition brings forward this foundational 1990 economic analysis for contemporary readers studying media industries and broadcasting history.
Provides structured economic analysis of how supply and demand forces operate uniquely within television as an unusual commercial product.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415615194
- Domain
- Amazon UK
- Release Date
- 31 December 2010
- Listed Since
- 26 August 2010
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