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£148.99
Routledge The World Television Industry: An Economic Analysis
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Description
Key Features
Uses economic analysis to examine major changes and shifts within the global television industry.
Applies the theory of public good and industrial organization models to identify industry forces.
Analyzes the unique double sale model involving both consumers and advertisers.
Examines different methods of financing used within the television sector.
Provides an in-depth look at the role of government in the television industry.
Offers a historical perspective on the television product during the late twentieth century.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415615194
- Domain
- Amazon UK
- Release Date
- 31 December 2010
- Listed Since
- 26 August 2010
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