£148.84

Routledge The World Television Industry: An Economic Analysis

Name: Routledge The World Television Industry: An Economic Analysis
Brand: Routledge
Price: 140.4 GBP
Availability: InStock

Anthropology & Sociology

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Description

Explore the complex mechanics of global media with The World Television Industry: An Economic Analysis. Originally published in 1990 and now part of the Routledge Revivals series, this text provides a deep dive into the economic shifts that shaped the television landscape in the late twentieth century. By applying the theory of public good and industrial organization models, the book identifies the primary forces that define the television product. It examines the unique economic nature of television, which requires a double sale to both consumers and advertisers. Readers will gain a clear understanding of the supply and demand dynamics at play, as well as the various methods used to finance media production. Additionally, the text provides an extensive discussion on the role of government within the industry. This book is an essential resource for those studying the intersection of economics, media, and social sciences.

Key Features

Uses economic analysis to examine major changes and shifts within the global television industry.

Applies the theory of public good and industrial organization models to identify industry forces.

Analyzes the unique double sale model involving both consumers and advertisers.

Examines different methods of financing used within the television sector.

Provides an in-depth look at the role of government in the television industry.

Offers a historical perspective on the television product during the late twentieth century.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415615194
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 31 December 2010
Listed Since: 26 August 2010

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Routledge The World Television Industry: An Economic Analysis

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