£174.99

Routledge - The Psychology of Television Book

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Description

Explore the deep connection between media content and human behavior with The Psychology of Television by Routledge. This volume provides a detailed look at how both television programs and advertisements impact their audience. Instead of using dense academic jargon, the author presents new research and explains its practical applications in a way that is easy to understand. The book examines various issues through the lens of psychological mechanisms and the specific routes of influence used by media. While the text focuses on the American television industry and its governmental regulations, the core psychological principles are universal. This makes the insights relevant to television viewers and students across the globe. Whether you are interested in how advertising works or how programming affects the mind, this book offers a clear look at the science behind the screen.

Key Features

Analyzes the psychological effects of both television programs and advertisements on various audiences.

Provides new research findings explained through practical applications without the use of heavy jargon.

Explains media influence using clear psychological mechanisms and identifiable causal routes.

Offers insights applicable to viewers worldwide, despite focusing on American industry standards.

Covers essential topics regarding television content and its impact on human behavior.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 June 2017
Listed Since
26 July 2017

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