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£184 today · previous high £184 · all-time low £175

Routledge The Psychology of Television - Routledge

Amazon

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11 days 62 days · current 0 16 31 47 62 £175 £184 Days at Price

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Most common price: £184 (62 days, 84.9%)

Price range: £175 - £184

Price levels: 2 different prices over 73 days

Description

The Psychology of Television examines how television content-from programs to advertisements-influences audiences through psychological mechanisms. This Routledge volume combines new research with practical, jargon-free explanations of psychological effects on viewers. The author explores causal routes of influence and discusses issues within the framework of established psychological principles, with primary focus on the American television industry and its regulatory landscape. Though grounded in American contexts, the psychological insights and principles presented apply to television audiences worldwide, making this an essential resource for understanding media effects, viewer behaviour, and the relationship between content consumption and psychological responses across diverse populations.

Key Features

The Psychology of Television by Routledge combines peer-reviewed research with accessible explanations of media effects on audiences.

This volume addresses both program content and advertising, revealing psychological mechanisms that influence viewer behaviour.

The author applies psychological principles to real-world television consumption, offering insights relevant to viewers across different countries.

Routledge's publication focuses on the American television industry whilst discussing universal psychological principles applicable globally.

Practical applications of psychological theory are explained without technical jargon, making the content accessible to general readers.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
30 June 2017
Listed Since
26 July 2017

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