£40.93

MACMILLAN Digital Television Strategies: Business Challenges and Opportunities

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Description
In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Product Specifications
Brand
MACMILLAN
Format
paperback
ASIN
134966670X
Category
Books > Subjects > Business, Finance & Law > Economics
Domain
Amazon UK
Release Date
22 October 2002
Listed Since
27 May 2016

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No barcode data available

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