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£40.93

MACMILLAN Digital Television Strategies: Business Challenges and Opportunities

Name: Digital Television Strategies: Business Challenges and Opportunities
Brand: MACMILLAN
Price: 40.93 GBP
Availability: InStock

Economics

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Description

In Britain, America and many other countries television audiences and advertising revenues are declining. At the same time digital television and new models are emerging. This book looks at the reinvention of television. Who will be the winners and the losers and what will be the consequences? What will television look like and who will make it ? How will viewing behaviours change?

Product Specifications

Brand: MACMILLAN
Format: paperback
ASIN: 134966670X
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 22 October 2002
Listed Since: 27 May 2016

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MACMILLAN Digital Television Strategies: Business Challenges and Opportunities

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