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Bloomsbury Inside Political Campaigns - Theory and Practice

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Description

Inside Political Campaigns: Theory and Practice, part of the Praeger Series in Political Communication, examines the professional methods used in modern elections. As noted by Dan Nimmo, this study traces the sources of campaign wizardry by analyzing the theories and concepts that guide consultants. This book explores the theoretical areas that political communication consultants use to make strategic and tactical decisions. It provides a deep look into the motivations behind political consultants and how they weave strategies and techniques into successful political communication. This text is designed for both practitioners and scholars seeking to understand the rationalization behind professional campaign tactics.

Key Features

This Bloomsbury publication explores the theories and concepts used by professionals to guide political communication strategies.

The text traces the sources of campaign wizardry within the Praeger Series in Political Communication.

Readers gain an understanding of the theoretical areas consultants draw upon when making tactical decisions in political campaigns.

The study examines what motivates political consultants to make specific strategic choices during election cycles.

Product Specifications

Model
index
Format
hardcover
Domain
Amazon UK
Release Date
22 April 1997
Listed Since
07 February 2007

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