Policymaking for Citizen Behavior Change: A Social Marketing Approach - Image 1

£151.24

Routledge Policymaking for Citizen Behavior Change: A Social Marketing Approach

Name: Policymaking for Citizen Behavior Change: A Social Marketing Approach
Brand: Routledge
Price: 151.24 GBP
Availability: InStock

E-business

This is the most expensive it has ever been. Walk away.

£151 today · previous high £151 · all-time low £136

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 86 days · 86 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 86 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £151 (69 days, 80.2%)

Price range: £136 - £151

Price levels: 2 different prices over 86 days

Description

Social marketing is a discipline unfamiliar to many policymakers, often confused with the more frequently applied and studied fields of social media, behavioral economics, or social change. Social marketing is a growing field and methodology, however, that has been successfully applied to improve public health, prevent injuries, protect the environment, engage communities, and improve financial well-being. Policymaking for Citizen Behavior Change is designed to demonstrate the ways in which social marketing can be an effective and efficient tool to change citizens’ behavior, and how to advocate for and support its appropriate application. Providing a 10-Step Planning Model and examining a variety of social marketing cases and tools, including more than 40 success stories, Policymaking for Citizen Behavior Change is core reading for current policymakers, as well as all those studying and practicing social marketing, particularly in the public sector. It’s also worthwhile supplementary reading for those studying public policy, public administration, environmental justice, public health, and other programs on how to effect social change.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138695998
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 10 August 2017
Listed Since: 21 March 2017

Barcode

No barcode data available

Routledge Policymaking for Citizen Behavior Change: A Social Marketing Approach

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing the Public Sector - Routledge Management Guide

Social Marketing and Social Change: Strategies and Tools For Improving Health, Well-Being, and the Environment

Managing Public Services - Implementing Changes: A thoughtful approach to the practice of management

Sage Social Marketing: Behavior Change for Good - 7th Edition

Managing Public Services - Implementing Changes: A thoughtful approach to the practice of management

Soziales Engagement von Unternehmen: Wirkungsprozesse, Erfolgsdeterminanten und Konsequenzen für den Markenwert (Forum Produkt- und Produktionsmanagement)

Key Concepts in Public Health (SAGE Key Concepts series)

Publics, Politics and Power: Remaking the Public in Public Services

Rules of the Game: Lessons from the Field of Community Change

Communities, Neighborhoods, and Health: Expanding the Boundaries of Place: 1 (Social Disparities in Health and Health Care, 1)

Social Practices and Dynamic Non-Humans: Nature, Materials and Technologies

Creating and Implementing Public Policy: Cross-sectoral debates (Routledge Critical Studies in Public Management)

Social Policy in the Modern World: A Comparative Text

Challenges in City Management: A Case Study Approach (ASPA Series in Public Administration and Public Policy)

Pearson New International Edition

Successful Public Policy: Lessons from Australia and New Zealand (Australia and New Zealand School of Government (ANZSOG))

Managing Local Government: Public Administration in Practice

The Participatory Democracy Turn

Behavioral-Based Interventions for Improving Public Policies

The Routledge Handbook of Policy Tools (Routledge International Handbooks)

Implementation and the Policy Process: Opening Up the Black Box: 252 (Contributions in Political Science)

Local Government Management: Current Issues and Best Practices (ASPA Classics (Paperback))