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£85.36
Sage Publications Sage Social Marketing: Behavior Change for Good - 7th Edition
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£85 today · all-time low £85 (May 2026) · usually £86
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Description
Key Features
Proven 10-step strategic marketing plan that guides users through every stage of the campaign process.
Updated content featuring 12 new cases and dozens of fresh examples related to modern social challenges.
Comprehensive coverage of current issues including the COVID-19 pandemic and natural disasters.
Practical guidance on addressing complex social topics like equity, inclusion, and homelessness.
Expertly authored by Nancy R. Lee, Philip Kotler, and Julie Colehour for authoritative instruction.
Designed for students and professionals looking to implement effective behavior change strategies.
Product Specifications
- Brand
- Sage Publications
- Format
- paperback
- ASIN
- 1071851640
- Domain
- Amazon UK
- Release Date
- 16 June 2023
- Listed Since
- 16 August 2022
Barcode
No barcode data available
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