£87.87

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£88 today · previous high £88 · all-time low £85

Sage Publishing Sage Social Marketing: Behavior Change for Good - 7th Edition

Amazon

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£87.87 £85.10 £85.70 £86.31 £86.91 £87.52 £88.12 25 July 2026 12 August 2026 30 August 2026 17 September 2026 06 October 2026
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Price range: £85 - £88

Price levels: 4 different prices over 74 days

Description

Master the art of driving positive societal impact with Social Marketing: Behavior Change for Good, 7th Edition. This definitive guide from Sage Publications provides a practical framework for designing and implementing memorable campaigns that tackle real-world issues. Written by experts Nancy R. Lee, Philip Kotler, and Julie Colehour, this edition offers a proven 10-step strategic marketing plan to guide you through every stage of the process. This updated edition remains highly relevant by addressing today's most pressing social problems. It includes 12 new cases and dozens of fresh examples covering critical topics such as the COVID-19 pandemic, natural disasters, equity and inclusion, and homelessness. Whether you are a student or a professional, this textbook provides the tools needed to create effective strategies for meaningful change. Use this resource to build campaigns that matter and learn how to apply marketing principles to improve lives and communities.

Key Features

Proven 10-step strategic marketing plan that guides users through every stage of the campaign process.

Updated content featuring 12 new cases and dozens of fresh examples related to modern social challenges.

Comprehensive coverage of current issues including the COVID-19 pandemic and natural disasters.

Practical guidance on addressing complex social topics like equity, inclusion, and homelessness.

Expertly authored by Nancy R. Lee, Philip Kotler, and Julie Colehour for authoritative instruction.

Designed for students and professionals looking to implement effective behavior change strategies.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
16 June 2023
Listed Since
16 August 2022

Barcode

No barcode data available

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