£155.00

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£155 today · previous high £155 · all-time low £147

Routledge Social Marketing

Amazon

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£155.00 £145.85 £147.84 £149.84 £151.84 £153.84 £155.83 25 July 2026 10 August 2026 27 August 2026 12 September 2026 29 September 2026
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Description

Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of “ambush” advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the “darker side” of globalization and liberalization and more!

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 August 2002
Listed Since
15 December 2006

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