£146.68

Routledge Social Marketing

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£146.68 £132.07 £135.26 £138.45 £141.63 £144.82 £148.01 25 April 2026 14 May 2026 03 June 2026 22 June 2026 12 July 2026

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Description

Harness commercial marketing techniques to spark social change!American Express, Avon, BMW, Kellogg’s, Liz Claiborne, McDonald’s, Reebok, and other corporations have embraced social and cause-related marketing as a way to connect with their customers. This vital book examines the “how and why” as well as the causes and effects of this fast-growing trend in marketing. Social Marketing brings you: an overview of recent global developments in social marketing a study comparing the effectiveness of a CRM program with that of “ambush” advertising a case study of Hungersite.com that investigates motivations for donating time, money, and other resources to charities a wary look at the “darker side” of globalization and liberalization and more!

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
05 August 2002
Listed Since
15 December 2006

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