Social Marketing For Public H: Global Trends and Success Stories - Image 1

£76.79

Jones & Bartlett Learning Social Marketing For Public H: Global Trends and Success Stories

Name: Social Marketing For Public H: Global Trends and Success Stories
Brand: Jones & Bartlett Learning
Price: 76.79 GBP
Availability: InStock

Medical & Healthcare Practitioners

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Description

Social Marketing for Public Health examines how social marketing is used as a strategy for changing health behavior in the world today. Addressing issues and trends in social marketing and public health globally, it highlights successful and measurable health behavior-changing campaigns launched by the governments, by a combination of the governments and citizens, or by the citizens themselves in various countries. Each chapter focuses on one selected country, making the content very accessible. The text provides an in-depth and up-to-date treatment of the subject matter.

Product Specifications

Brand: Jones & Bartlett Learning
Format: paperback
ASIN: 0763757977
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners
Domain: Amazon UK
Release Date: 19 January 2010
Listed Since: 29 May 2009

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Jones & Bartlett Learning Social Marketing For Public H: Global Trends and Success Stories

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