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£87.84

Kogan Page Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

Name: Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization
Brand: Kogan Page
Price: 87.84 GBP
Availability: InStock

Web Marketing

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Description

Social media has become an imperative for almost every business. Discover how to successfully implement an effective social media strategy that is supported and integrated throughout every part of your organization, with this essential handbook to enhancing your online presence. Social Media Marketing for Business provides a step-by-step roadmap to setting up effective workflows, team configurations, governance models and social media policies, alongside creating and measuring content and social media campaigns that have the competitive edge. Featuring insights from leading industry experts, it covers areas such as balancing social media ownership, measuring success using analytics and conducting a social media audit. Containing an array of international case study examples from organizations such as The World Wildlife Fund (WWF), Deloitte Digital, Dell, Burger King and LVMH, Social Media Marketing for Business explores how to build a supportive culture, get buy-in and the common pitfalls to avoid. Supported by a content calendar templates, content marketing framework and online presentation slides, this book is a one-stop-shop for developing effective social media marketing strategies and integrating them within your business.

Product Specifications

Brand: Kogan Page
Format: hardcover
ASIN: 1398603716
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 03 March 2022
Listed Since: 03 February 2021

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Kogan Page Social Media Marketing for Business: Scaling an Integrated Social Media Strategy Across Your Organization

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