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Sage Publishing Sage Social Media Marketing: Theories and Applications Book

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Description

Bridge the gap between academic theory and real-world practice with the third edition of Social Media Marketing: Theories and Applications by Sage Publishing. This updated text covers modern technological shifts, including AI and virtual marketing, to ensure students stay current with industry changes. A brand-new chapter explores the rise of influencer culture and marketing, providing deep insight into how digital personalities shape consumer behavior. To help readers apply these concepts, the book includes various case studies and examples from well-known brands and platforms like Instagram, Amazon, and Dunkin Donuts. It also examines political marketing through the lens of social movements such as Extinction Rebellion. This text is an essential resource for marketing students and researchers looking to understand the evolving landscape of digital engagement.

Key Features

This third edition from Sage Publishing includes updated content on AI and virtual marketing technologies.

Learn about the rise of influencer culture through a dedicated brand-new chapter.

Apply theoretical concepts to real-world scenarios using case studies from brands like Amazon and Dunkin Donuts.

Analyze social media platforms such as Instagram through practical examples and academic perspectives.

Explore political marketing and social movements including Extinction Rebellion within the text.

This ABIS_BOOK is designed as essential reading for marketing students and researchers.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
27 April 2021
Listed Since
01 December 2020

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No barcode data available

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