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Rowman & Littlefield Publishers Social Media and Society: An Introduction to Mass Media - 2nd Edition

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Description

Social Media and Society: An Introduction to the Mass Media Landscape, Second Edition, equips students with critical understanding of how social media shapes contemporary culture and communication. This thoroughly updated textbook explores the integration of social media platforms within modern society, preparing readers to engage thoughtfully as both consumers and creators. The second edition introduces a dedicated chapter on artificial intelligence technologies, reflecting current developments in the digital landscape. Throughout the text, full colour visuals, comprehensive glossary, chapter questions and activities, and thematic boxes covering theory, ethics, and diversity and inclusion perspectives help students develop nuanced analytical skills. Designed for undergraduate and postgraduate coursework in media studies, communication, business and digital literacy, this resource bridges academic theory with practical, real-world applications in today's interconnected media environment.

Key Features

Social Media and Society includes a brand-new chapter dedicated to artificial intelligence technologies and their role in digital communication.

Full colour visuals throughout the second edition enhance learning and illustrate key concepts in media theory and social platforms.

Chapter questions and activities encourage active engagement with the material and support classroom discussion and assessment.

Integrated theory, ethics, and diversity and inclusion boxes provide critical perspectives on social media's impact across different communities and contexts.

Comprehensive glossary defines essential terms and concepts fundamental to understanding the mass media landscape and social media studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 July 2024
Listed Since
17 January 2024

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