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Rowman & Littlefield Publishers Social Media and Society, Second Edition - Rowman & Littlefield

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Description

Understand how social media integrates with modern society through this comprehensive textbook. The second edition of Social Media and Society: An Introduction to the Mass Media Landscape provides students with the tools needed to navigate the digital world as both informed consumers and skilled creators. This updated edition addresses the rapid evolution of digital communication by including a brand new chapter dedicated to AI technologies. It is designed to help readers grasp the complexities of the mass media landscape in an era of constant technological change. By focusing on the connection between digital platforms and social structures, this book prepares students for academic success and real-world application. Whether you are studying e-business or media studies, this text offers a clear look at the forces shaping our digital lives.

Key Features

New AI technology chapter covers the latest advancements in artificial intelligence and its impact on the media landscape.

Full color visuals help clarify complex concepts and make the reading experience more engaging for students.

Includes dedicated theory, ethics, and diversity and inclusion boxes to provide deep context on important social issues.

Chapter questions and activities encourage active learning and help reinforce key concepts from each section.

Integrated glossary provides quick access to essential terms used throughout the text for easier study sessions.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 July 2024
Listed Since
17 January 2024

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