£189.30

Ingramcontent Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

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£189.30 £161.51 £167.58 £173.64 £179.70 £185.76 £191.83 25 April 2026 07 May 2026 19 May 2026 31 May 2026 12 June 2026

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Description

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 February 2016
Listed Since
13 November 2015

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