£164.04

Ingramcontent Competitive Social Media Marketing Strategies (Advances in Marketing, Customer Relationship Management, and E-Services)

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£190.04 £50.10 £80.63 £111.16 £141.70 £172.23 £202.76 09 June 2024 31 October 2024 25 March 2025 16 August 2025 08 January 2026

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19 days 27 days 41 days 235 days · current 257 days 0 64 129 193 257 £63-88 £88-114 £114-139 £139-165 £165-190 Days at Price

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Price range: £63 - £190

Price levels: 5 price ranges over 579 days

Description

Consumer interaction and engagement are vital components to help marketers maintain a lasting relationship with their customers. To achieve this goal, companies must utilize current digital tools to create a strong online presence. Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers' use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 February 2016
Listed Since
13 November 2015

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