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£136.81
Routledge - Social Media and Interactive Communications
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Most common price: £136 (43 days, 95.6%)
Price range: £136 - £137
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Description
Key Features
Examines the potential for social media to add value within various service contexts and business environments.
Analyzes the challenges of integrating new media channels alongside established traditional marketing activities.
Explores the gap between organizational interest in new technology and the practical application of these tools.
Provides insight into the difficulties of managing direct and immediate interactive communication with stakeholders.
Offers a reflective look at the relationship between communication theory and real-world service sector practice.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138658596
- Domain
- Amazon UK
- Release Date
- 15 July 2016
- Listed Since
- 07 December 2015
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