£136.11

Routledge - Social Media and Interactive Communications

Name: Routledge - Social Media and Interactive Communications
Brand: Routledge
Price: 127.62 GBP
Availability: InStock

E-business

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Description

Understanding the value of social media within service contexts is a complex challenge for modern business. This book by Routledge examines the gap between the perceived benefits of immediate interactive communication and the actual difficulties of integrating new media with traditional marketing activities. While many organizations are drawn to the capabilities of new technological communication channels, there is often a lack of sensitivity regarding how appropriate these tools are for specific service needs. This text explores the tensions between theory and practice in the service sector. It addresses how organizations can better navigate the transition from traditional methods to digital engagement. By analyzing the challenges of stakeholder and customer communication, this work provides a foundation for understanding how new media affects service delivery and organizational strategy. It is a necessary resource for those looking to move beyond the initial attraction of technology toward a more effective, evidence-based approach to interactive communication.

Key Features

Examines the potential for social media to add value within various service contexts and business environments.

Analyzes the challenges of integrating new media channels alongside established traditional marketing activities.

Explores the gap between organizational interest in new technology and the practical application of these tools.

Provides insight into the difficulties of managing direct and immediate interactive communication with stakeholders.

Offers a reflective look at the relationship between communication theory and real-world service sector practice.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138658596
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 15 July 2016
Listed Since: 07 December 2015

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Routledge - Social Media and Interactive Communications

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