Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis) - Image 1

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Routledge Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)

Name: Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)
Brand: Routledge

Anthropology & Sociology

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Description

Social media is fundamentally changing the way travellers and tourists search, find, read and trust, as well as collaboratively produce information about tourism suppliers and tourism destinations. Presenting cutting-edge theory, research and case studies investigating Web 2.0 applications and tools that transform the role and behaviour of the new generation of travellers, this book also examines the ways in which tourism organisations reengineer and implement their business models and operations, such as new service development, marketing, networking and knowledge management. Written by an international group of researchers widely known for their expertise in the field of the Internet and tourism, chapters include applications and case studies in various travel, tourism and leisure sectors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1409420914
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 28 January 2012
Listed Since: 14 September 2011

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Routledge Social Media in Travel, Tourism and Hospitality: Theory, Practice and Cases (New Directions in Tourism Analysis)

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