£179.86

Business Science Reference Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

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Last 633 days • 633 data points (No recent data available)

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£185.80 £148.62 £156.73 £164.84 £172.96 £181.07 £189.18 09 June 2024 14 November 2024 21 April 2025 26 September 2025 03 March 2026

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81 days 76 days 282 days 194 days · current 0 71 141 212 282 £152-159 £166-172 £172-179 £179-186 Days at Price

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Price range: £152 - £186

Price levels: 4 price ranges over 633 days

Description

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Product Specifications

Format
Paperback
Domain
Amazon UK
Release Date
30 August 2019
Listed Since
05 February 2020

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