Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES)) - Image 1

£185.54

Business Science Reference Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Name: Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))
Brand: Business Science Reference
Price: 185.54 GBP
Availability: InStock

Call Centre Management

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Description

The growth of internet access and the entry of smartphones into everyday life has provided a revolutionary way for consumers to interact with businesses throughout the tourist industry. As a result, numerous companies are utilizing techniques and concepts designed to communicate directly with potential clientele all over the world. Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries provides innovative insights into how digital marketing can influence the consumer relationship at every stage of the tourism process and features emerging tools and techniques to establish better connections with consumers. The content within this publication examines topics such as branding strategies, social media, and influencer marketing for maximum content exposure. This information is designed for marketing managers, executives, event planners, tour developers, hotel managers, airline managers, program directors, advertisers, restaurateurs, students, business professionals, and researchers.

Product Specifications

Brand: Business Science Reference
Format: paperback
ASIN: 1522597840
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 August 2019
Listed Since: 05 February 2020

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Business Science Reference Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

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