£164.04

Ingramcontent Strategic Tools and Methods for Promoting Hospitality and Tourism Services

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Last 73 days · 73 data points (no recent data)

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£176.92 £162.75 £165.84 £168.93 £172.03 £175.12 £178.21 28 April 2026 16 May 2026 03 June 2026 21 June 2026 09 July 2026

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Price range: £164 - £177

Price levels: 2 different prices over 73 days

Description

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
29 February 2016
Listed Since
13 November 2015

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