Strategic Tools and Methods for Promoting Hospitality and Tourism Services - Image 1

£164.04

Ingramcontent Strategic Tools and Methods for Promoting Hospitality and Tourism Services

Name: Strategic Tools and Methods for Promoting Hospitality and Tourism Services
Brand: Ingramcontent
Price: 164.04 GBP
Availability: InStock

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Description

Tourism marketing is a vital tool in promoting the overall health of the global economy by not only bringing necessary revenue to a particular region, but also providing an opportunity for tourists to explore another culture, building tolerance and overall exposure to different ways of life. Strategic Tools and Methods for Promoting Hospitality and Tourism Services provides interdisciplinary perspectives in the areas of global tourism and hospitality. Highlighting cultural boundaries of strategic knowledge management through the use of case studies and theoretical research, as well as the opportunities and challenges of tourism marketing, this publication is an essential reference source for academicians, research scholars, marketing professionals, graduate-level students, and industry professionals interested in international travel and the vacation industry.

Product Specifications

Brand: Ingramcontent
Format: Hardcover
ASIN: 146669761X
Category: Books > Subjects > Business, Finance & Law > Management > Distribution
Domain: Amazon UK
Release Date: 29 February 2016
Listed Since: 13 November 2015

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Ingramcontent Strategic Tools and Methods for Promoting Hospitality and Tourism Services

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