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£99.99

Wiley Travel Tourism 2e: A Handbook for Managers and Researchers

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Anthropology & Sociology

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Description

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

Product Specifications

Brand: Wiley
Format: Paperback
ASIN: 0471582484
Category: Books > Subjects > Biography > Medical, Legal & Social Sciences > Anthropology & Sociology
Domain: Amazon UK
Release Date: 17 December 2008
Listed Since: 09 February 2007

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Wiley Travel Tourism 2e: A Handbook for Managers and Researchers

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