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Wiley Travel Tourism 2e: A Handbook for Managers and Researchers

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Description

The editors have updated and revised this edition and added 12 new authors to their distinguished list of contributors from academia and industry. Contains the latest research methodologies, statistics and techniques relevant to tourism and hospitality. Includes additional material regarding the airline industry, supporting disciplines in the social sciences and environmental issues. Reflects the increasing emphasis on globalization focusing more extensively on the area of research which seeks to evaluate the effectiveness of tourism advertising.

Product Specifications

Brand
Wiley
Format
Paperback
Domain
Amazon UK
Release Date
17 December 2008
Listed Since
09 February 2007

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