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Routledge Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

Name: Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
Brand: Routledge
Price: 45.99 GBP
Availability: InStock

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Description

The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences. Marketing for Tourism and Hospitality provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. This contemporary, challenging and highly applied text is an indispensable resource for all students of tourism and hospitality degree programmes.

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Brand: Routledge
Format: paperback
ASIN: 1138121290
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 21 March 2019
Listed Since: 06 August 2017

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Routledge Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

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It has never been this cheap. We have no record of a lower price.

Routledge Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

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Description

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