Contemporary Management Approaches to the Global Hospitality and Tourism Industry - Image 1

£182.55

IGI Global Contemporary Management Approaches to the Global Hospitality and Tourism Industry

Name: Contemporary Management Approaches to the Global Hospitality and Tourism Industry
Brand: IGI Global
Price: 182.55 GBP
Availability: InStock

Business Process Reengineering

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Description

The hospitality, travel, and tourism industries play a major role in citizen wellbeing, socio-cultural integration, and the economic advancement of a nation. The industries are increasingly complex in operation, demanding excellence across a far-reaching and diverse set of capabilities and changes in management practices across the board. With growing expectations for a better service quality from the users and endless calls for value-added service, managers are under constant pressure to improve their services across all aspects while growing customer numbers to meet various stakeholder expectations.Contemporary Management Approaches to the Global Hospitality and Tourism Industry is a key reference source that provides crucial knowledge on the application of new management practices and trends in the tourism industry. While highlighting topics such as service quality, culture sensitivity, and brand marketing, this publication explores the influence of globalization and the methods of sustainable business practices. This book is ideally designed for managers, hotel directors, restaurateurs, researchers, industry professionals, professors, and students seeking cutting-edge hospitality and tourism management strategies.

Product Specifications

Brand: IGI Global
Format: paperback
ASIN: 1799822052
Category: Books > Subjects > Business, Finance & Law > Management > Business Process Reengineering
Domain: Amazon UK
Release Date: 27 March 2020
Listed Since: 24 January 2020

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IGI Global Contemporary Management Approaches to the Global Hospitality and Tourism Industry

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