Tourism, Hospitality and Digital Transformation: Strategic Management Aspects (Innovation and Technology Horizons) - Image 1

£43.25

Routledge Tourism, Hospitality and Digital Transformation: Strategic Management Aspects (Innovation and Technology Horizons)

Name: Tourism, Hospitality and Digital Transformation: Strategic Management Aspects (Innovation and Technology Horizons)
Brand: Routledge
Price: 34.39 GBP
Availability: InStock

Management Science

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Description

Innovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance. The book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 036715000X
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 21 October 2019
Listed Since: 21 May 2019

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Routledge Tourism, Hospitality and Digital Transformation: Strategic Management Aspects (Innovation and Technology Horizons)

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