£40.99

Routledge Entrepreneurial Innovation in the International Business of Tourism (Routledge Critical Studies in Tourism, Business and Management)

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£40.99 £38.45 £39.00 £39.56 £40.11 £40.67 £41.22 02 February 2026 21 February 2026 12 March 2026 31 March 2026 19 April 2026

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29 days 48 days · current 0 12 24 36 48 £39 £41 Days at Price

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Most common price: £41 (48 days, 62.3%)

Price range: £39 - £41

Price levels: 2 different prices over 77 days

Description

This international case study book provides 28 expertly curated case studies on entrepreneurship and innovation in tourism, each with detailed implementation instructions for the instructor to maximise student participation and learning. The dynamic characteristic of the tourism industry under the influence of micro and macro environment factors requires future professionals to be equipped with appropriate skills and competencies to deal with change and development in real-life practices. Curated and developed by industry experts and practitioners, these case studies embody real-world scenarios with the aim of best preparing students for their future careers. This compelling set of case studies explores the dynamics of entrepreneurship in global context, analyses emerging markets and new business models, and elicits the implications of innovation and entrepreneurship in different contexts and within a transdisciplinary perspective. The cases illustrate innovation and entrepreneurship as an accelerator of tourism growth and development, under a sustainable perspective. With reflective questions throughout to aid both in-class discussion and self-study, this book is an ideal study resource for use in higher and vocational education, and its unique, teaching-led approach positions it as a vital study tool for instructors and students alike.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
29 August 2025
Listed Since
12 July 2025

Barcode

No barcode data available

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