emerald PUBLISHING The Emerald Handbook of Entrepreneurship in Tourism, Travel and Hospitality: Skills for Successful Ventures (Emerald Handbooks in Business and Management)

Product Description This book is a practical handbook for entrepreneurship in tourism related industries. The book will provide students and prospective entrepreneurs with the knowledge, know-how and best practices in order to assist them in planning, implementing and managing business ventures in the field of tourism. It constitutes a valuable contribution to developing the necessary knowledge, competencies and skills of entrepreneurial decision-making and ventures. It would serve as a guide for those studying entrepreneurship and preparing for entrepreneurial careers as well as a reference for the practical use of entrepreneurs at the planning, implementation, operation and evaluation stages of building a tourism business. Examples from the industry/business world are provided to illustrate real-life practice and give readers a better understanding of entrepreneurship in tourism. Review This handbook consists of 23 chapters from entrepreneurship, business, tourism, management, and other researchers from around the world, who discuss key issues and aspects of planning and operating business ventures in tourism from a managerial and marketing perspective. It covers the whole process of developing and managing the entrepreneurial process, from the conception of the entrepreneurial idea to the development and implementation of its business plan. It addresses tourism and its characteristics and the importance of entrepreneurship and entrepreneurs; key issues of the business environment in tourism, including strategic analysis and competition analysis and innovation and creativity; issues of planning the business project, including legal issues, feasibility analysis, and collaborative forms and strategies; issues of managing the business operation, such as financial matters, service quality and customer care, evaluating business performance, and risk management; tools and processes of marketing the business offering and services; and special topics like crowdsourcing, social entrepreneurship, green entrepreneurship, the sharing economy, and the contribution of creative tourism to entrepreneurship. -- Annotation ©2018 ― (protoview.com)