eTourism case studies:: Management and Marketing Issues - Image 1

£171.39

Routledge eTourism case studies:: Management and Marketing Issues

Name: eTourism case studies:: Management and Marketing Issues
Brand: Routledge
Price: 170.2 GBP
Availability: InStock

E-business

Price History & Forecast

Last 19 days • 19 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 19 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £170 (18 days, 94.7%)

Price range: £170 - £171

Price levels: 2 different prices over 19 days

Description

eTourism Case Studies bridges the gap in contemporary literature by carefully examining marketing and management issues of many international companies that have successfully implemented eTourism solutions. Divided into six sections this book explores the newest developments in this field, introducing and discussing emerging trends, approaches, models and paradigms, providing visions for the future of eTourism and supporting discussion and elaboration with the help of thorough pedagogic aids. With contributions from leading global experts both from the industry and academia, each case follows a rigid structure, with features such as bulleted summaries and review questions, as well as each section having its own thorough introduction and conclusion written by the editors, highlighting the key issues and theories. This is the first book of its kind to bring together cases highlighting best practice and methods for exploiting ICT in the tourism industry, from international market leaders.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1138131156
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 01 December 2015

Barcode

No barcode data available

Routledge eTourism case studies:: Management and Marketing Issues

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing in Travel and Tourism

Routledge International Cases in Tourism Management Book

Tourism Management

International Cultural Tourism: Management, Implications and Cases

Corporate Entrepreneurship and Innovation in Tourism and Hospitality: Global Post COVID-19 Recovery Strategies (Routledge Studies in Innovation, Organizations and Technology)

Contemporary Tourism: An International Approach

The Handbook of Managing and Marketing Tourism Experiences

Tourism and Hospitality Management in Practice: A Case Study Collection (International Cases in Business and Management)

Managing Tourism Crises: Causes, Consequences and Management (Management of Hospitality and Tourism Enterprises)

The Management of Tourism

Global Cases on Hospitality Industry

Tourism Management: An Introduction

The Routledge Handbook of Gastronomic Tourism (Routledge International Handbooks)

Global Cases on Hospitality Industry

Routledge Strategic Management for Hospitality and Tourism

Springer Tourist Destination Management - Case Studies Book

Tourism and Entrepreneurship: International Perspectives (Advances in Tourism Research)

Tourism and Entrepreneurship: International Perspectives (Advances in Tourism Research)

The Routledge Handbook of Tourism Research (Routledge Handbooks (Hardcover))

Marketing and Managing Tourism Destinations

Marketing and Managing Tourism Destinations

Routledge Marketing Management: Text and Cases Textbook

Marketing Management: Text and Cases

Tourism and Social Marketing (Routledge International Series in Tourism, Business and Management)