£64.59

Sage Publications The Management of Tourism

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Description
The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes: - Managing the Tourism System - Managing Tourism Businesses - Managing Tourism in its Environment - Contemporary Issues in Tourism Management Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

Product Specifications
Brand
Sage Publications
Format
Paperback
ASIN
0761940227
Category
Books > Subjects > Business, Finance & Law > Management
Domain
Amazon UK
Publication Date
16 November 2004
Listed Since
16 February 2007

Barcode

No barcode data available

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