£71.28

Sage Publications The Management of Tourism

Name: The Management of Tourism
Brand: Sage Publications
Price: 71.28 GBP
Availability: InStock

Management

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Description

The Management of Tourism considers and applies management concepts, philosophies and practices to the business of tourism. The book goes beyond a conceptual discussion of tourism, to cover management perspectives both in operational and strategic terms. It has been written to provide students with an understanding of the fundamental business management aspects of tourism, together with the specific techniques required for successful management of the variety of tourism businesses. The text places the management of tourism in a structured framework, ordered around four principal themes: - Managing the Tourism System - Managing Tourism Businesses - Managing Tourism in its Environment - Contemporary Issues in Tourism Management Each chapter is written by an acknowledged subject specialist, and highlights current challenges and appropriate management responses to its particular arena. At the same time, each chapter also includes an illustrative case study, and provides suggestions for further reading that offers a more general perspective.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761940227
Category: Books > Subjects > Business, Finance & Law > Management
Domain: Amazon UK
Publication Date: 16 November 2004
Listed Since: 16 February 2007

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Sage Publications The Management of Tourism

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