Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases - Image 1

£52.46

Routledge Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

Name: Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases
Brand: Routledge
Price: 52.46 GBP
Availability: InStock

Web Marketing

It has never been this cheap. We have no record of a lower price.

£52 today · cheaper than every other day in the last 3 months

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 24 days · 24 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 24 days • 1 price levels

Days at Price

Price Analysis

Most common price: £52 (24 days, 100.0%)

Price range: £52 - £52

Price levels: 1 different prices over 24 days

Description

The rapidly changing context of the modern tourism and hospitality industry, responding to the needs of increasingly demanding consumers, coupled with the fragmenting nature of the marketing and media environment has led to an increased emphasis on communications strategies. How can marketing communication strategies meet the changing and challenging demands of modern consumers, and maintain a company’s competitive edge? Marketing Communications in Tourism and Hospitality: concepts, strategies and cases discusses this vital discipline specifically for the tourism and hospitality industry. Using contemporary case studies such as South African Tourism, Travelocity and Virgin Trains, it explains and critiques the practice and theory in relation to this industry. Combining a critical theoretical overview with a practical guide to techniques and skills, it illustrates the role that communications play in the delivery and representation of hospitality and tourism services, whilst developing practical skills needed to understand, interpret and implement communications strategies within a management context. This systematic and cohesive text is essential reading for hospitality management students, and an invaluable resource for marketing practitioners in this growing area.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0750682779
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Web Marketing
Domain: Amazon UK
Release Date: 30 October 2008
Listed Since: 03 July 2007

Barcode

No barcode data available

Routledge Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

It has never been this cheap. We have no record of a lower price.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Marketing Communications in Tourism and Hospitality: Concepts, Strategies and Cases

Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences

Hospitality and Travel Marketing

Strategic Management for Hospitality and Tourism

Hospitality and Tourism Marketing: Building Customer Driven Hospitality and Tourism Organizations

Contemporary Management Approaches to the Global Hospitality and Tourism Industry

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Premier Reference Source: Advances in Marketing, Customer Relationship Management, and E-Services (AMCRMES))

Routledge Handbook of Hospitality Marketing

Customer Service for Hospitality and Tourism

Marketing for Tourism, Hospitality & Events: A Global & Digital Approach

Routledge Strategic Management for Hospitality and Tourism

Handbook of Marketing Research Methodologies for Hospitality and Tourism

Routledge Handbook of Tourism Experience Management and Marketing

Hospitality and Tourism 2015: Proceedings of HTC 2015 (Malacca, Malaysia, 2-3 November 2015)

Tourism, Hospitality and Digital Transformation: Strategic Management Aspects (Innovation and Technology Horizons)

Digital Marketing Strategies for Tourism, Hospitality, and Airline Industries (Advances in Marketing, Customer Relationship Management, and E-services)

Contemporary Management Approaches to the Global Hospitality and Tourism Industry (Advances in Hospitality, Tourism, and the Services Industry)

Mastering Hospitality & Tourism English: Lingua Core: English for tourism and hotel: Intermediate level B1-B2

The Routledge Handbook of Hotel Chain Management

Strategic Tools and Methods for Promoting Hospitality and Tourism Services

The Routledge Handbook of Hotel Chain Management

Marketing Management for the Hospitality Industry: A Strategic Approach

Global Trends, Practices, and Challenges in Contemporary Tourism and Hospitality Management

Customer Care and Service in Tourism and Hospitality