Routledge Handbook of Tourism Experience Management and Marketing

The Routledge Handbook of Tourism Experience Management and Marketing provides a deep look into the evolving world of tourism experience and co-creation. This comprehensive resource covers both traditional and emerging topics, making it an essential tool for understanding how modern travelers behave. By bringing together the expertise of 83 authors from 28 different countries, this handbook offers a wide range of interdisciplinary perspectives. It moves beyond theory by including global case studies that provide real-world context for the themes discussed in each chapter. Whether you are looking at customary practices or new trends in the industry, this collection helps explain the drivers behind contemporary tourist behavior. This handbook serves as a complete guide for anyone studying how experiences shape the way people travel today.