£43.99

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Routledge Handbook of Tourism Experience Management and Marketing

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£45.85 £43.80 £44.25 £44.70 £45.14 £45.59 £46.04 31 July 2026 17 August 2026 04 September 2026 21 September 2026 09 October 2026
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Most common price: £44 (56 days, 78.9%)

Price range: £44 - £46

Price levels: 2 different prices over 71 days

Description

The Routledge Handbook of Tourism Experience Management and Marketing delivers a comprehensive examination of tourism experience design, co-creation strategies, and contemporary marketing practices. This authoritative resource brings together insights from 83 contributors across 28 countries, representing diverse professional backgrounds and interdisciplinary perspectives on tourism and hospitality management. The handbook explores both established approaches and emerging trends in how tourism experiences shape traveller behaviour and decision-making. Through carefully curated global case studies, it illustrates practical applications of experience management theory and demonstrates how destinations and operators can create meaningful, memorable interactions that drive customer loyalty and competitive advantage. Ideal for academics, researchers, tourism professionals, and hospitality managers seeking to understand the strategic importance of experiential design in modern tourism markets.

Key Features

The Routledge Handbook features contributions from 83 international authors representing 28 countries, ensuring diverse perspectives on tourism experience strategy.

This handbook integrates illustrative global case studies throughout its chapters to demonstrate real-world applications of tourism experience management principles.

The handbook addresses both customary tourism practices and emergent issues, providing current coverage of experience co-creation and innovation in hospitality.

Published by Routledge as part of their International Handbooks series, this resource serves academic and professional audiences studying tourism management.

The handbook explores how tourism experiences drive contemporary tourist behaviour and decision-making across different markets and destinations.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
05 December 2022
Listed Since
28 September 2020

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